We are an
Industrial Design Company in New York City
Leadoff Studio was founded in 2016 by husband and wife team Jordan and Jessica Diatlo. We partner with brands to design product experiences inside and out. We strive to create innovative designs for our clients by taking a user-centric design approach. The Leadoff Studio team works out of our office located in New York City.
Founders Jordan and Jessica Diatlo
The Meaning of Leadoff
We are the spark that gets your new business or revenue stream started with an incredible physical product.
We move with speed, hustle, and determination. We help you score, and make sure we do it with style.
Our Clients
Design Awards We’ve Won
Red Dot Award
AHG Smart Breathing Nebulizer
Product Design, April 2026
IDA / International Design Award
Children’s Health and Wellness - Silver, December 2025
GOOD Design Award / The Chicago Athenaeum
Children’s Products - Award Winner, December 2025
GDUSA - American Graphic Design Award
Brand Identity, December 2025
GDUSA - American Graphic Design Award
Brand Identity, December 2025
Red Dot Design Museum
Sustainable Design Exhibition, Xiamen, May 2025
Wallpaper* Smart Space Awards
Connected Ankle Weights for Mirror
Fittest Fitness Kit - Winner, September 2023
Core77 Design Award
Health and Wellness Award - Runner Up, June 2023
IDA / International Design Award
Exercise Equipment - GOLD, January 2023
IDA / International Design Award
Sustainable Living - Official Selection, January 2023
GOOD Design Award / The Chicago Athenaeum
Sports & Recreation - Award Winner, December 2022
Core77 Design Award
Sports & Recreation - Notable, June 2022
DesignRush
Best Package Design Award, July 2021
Dezeen Award
Product Design - Longlisted, July 2019
NYCxDESIGN Award
Emerging Product Designer - Finalist, May 2019
CES Innovation Award
Meural Connected Digital Canvas
Video Display Category, January 2019
NY Design Award DRIVEN x DESIGN
Personal Use Category - Silver, November 2018
Red Dot Award
Design Concept, August 2017
Cannes Lions Innovation
Smart Blue Box with MRM//McCANN and USPS
Silver, July 2017
The Dieline Award
Packaging for THIS Toothbrush Cutter Case
Personal Care - Third, May 2017
Who We Work With
Entrepreneurs
We work with entrepreneurs and experts in their field to create innovative products that meet their vision.
Start Ups
We collaborate with startups to transform concepts into realities, ensuring designs that align with company values and goals.
Established Brands
We partner with big-name Enterprise and industry leaders, leveraging our physical product expertise to deliver exceptional results as they build new revenue streams.
