Packaging Design & Unboxing Experience

Client: THIS is a Toothbrush
Year: 2015
Our Role: Unboxing Experience, Structural Packaging Design, Product Development & Production

After designing the Cutter Case for THIS, Leadoff helped the startup complete the packaging design for their product launch. Our design for product and packaging won a Dieline Award in the Personal Care category.

The entire design is based around using the repeat triangle shape as a modern abstraction of traditional arabesque patterns. The three sided sleeve showcases the product on one side and dedicates a full side each to English and Arabic description. The outer sleeve changes for each sku or special edition, while the natural craft paper interior structure remains the same. The triangle is repeated as a background pattern on both the inner packaging and outer sleeve and also when the boxes are stacked at retail.