Modular Children’s Toothbrush
Client: BABSY
Year: 2025
Our Role: Industrial Design, Design for Manufacture, Illustration, Branding, Packaging.
BABSY improves brushing habits by engaging children and appealing to their social-emotional growth with a toothbrush that feels like a toy. We designed the toothbrush so it is easy enough for a toddler to use. Kids build the brush, and build an emotional connection to the brush. The design encourages play, and the Bits come in an array of colors inspired by children's toys and media.
ERGONOMIC FITNESS PRODUCT DESIGN
The Mirror Smart Weights feature an ergonomic, diamond-cut textured handle and a square weight plate, perfect for support and stability during floor routines. A high-quality rubber edge runs along each weight to increase product durability and protect flooring.
CONNECTED DEVICE FEATURES
The Smart Weights connect to the Mirror and integrate effortlessly into the existing workout system. The connected exercise equipment provides real time rep-tracking, weight suggestions, and form correction for a more effective strength workout. When the dumbbells are in motion, the LED illuminates to let the user know they’ve connected. When not in use, the LED turns off, leaving a matte white number that helps the product add to a tranquil home environment.
CONNECTED DEVICE FEATURES
The Smart Weights connect to the Mirror and integrate effortlessly into the existing workout system. The connected exercise equipment provides real time rep-tracking, weight suggestions, and form correction for a more effective strength workout. When the dumbbells are in motion, the LED illuminates to let the user know they’ve connected. When not in use, the LED turns off, leaving a matte white number that helps the product add to a tranquil home environment.
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