Health Food Branding & Packaging
Client: Gianni’s Fast Foods Redefined
Year: 2024
Our Role: Branding and Packaging
We worked with Babsy to develop a modern brand identity for a kids’ dental care brand that captured an arts-and-crafts feel, and exuded an essence of playfulness and excitement. The brand identity and packaging inspires children to open their kit and create their own toothbrush design–one that is reflective of their unique personality and interests.
LOGO DESIGN
The Babsy Flag logo was directly inspired by the Build-A-Brush industrial design. The waves are abstracted from the silhouette of the threaded rod that is at the core of every Build-A-Brush. The flag represents movement. It is a beacon for free expression and identity, tying back to the value proposition of the product.
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