Redefining Healthcare Through Telemedicine

Roman looks to de-stigmatize men’s healthcare through its direct to consumer platform. The diagnosis and prescription of medication is done entirely through a smartphone. Leadoff helped Roman design the first physical touch point that their patients have with the brand when they receive their prescription.

We designed an unboxing experience that is discrete on its exterior, and clear and informative on its interior. The unwrapping motion was inspired by a tool roll. When the package is opened, the user moves from left to right, absorbing the information around their prescription and ultimately landing at the medication.

After the success of this project we engaged in additional packaging design projects with the Ro Health brands.