The Next Generation of Golfing

Liteyear Golf is a brand designed to inspire and empower the next generation of golfers. The main product, a light-weight, high-quality steel golf club, is designed and sized for smaller humans. The branding brings fun into the sport, with an outerspace, out-of-this-world visual identity, with a humorous and enthusiastic touch. The brand mascot, Cosmo the astronaut, ties the brand together with his fun badges and icons.