Golf for the Next generation
Client: Liteyear Golf
Year: 2024
Our Role: Branding
Light Year Golf is a brand designed to inspire and empower the next generation of golfers. The main product, a light-weight, high-quality steel golf club, is designed and sized for smaller humans. The branding then brings the fun into the sport, with an outer-space, out-of-this-world, visual identity, and a humorous and enthusiastic brand identity. The brand mascot, Cosmo the astronaut, ties the brand together with his fun badges and icons.
DESIGN FOR CHILDREN
Cosmo the mascot is designed to connect children to the Liteyear Golf brand, acting as a non-adult figurehead who shows kids it’s ok to be new to golf.
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