Golf for the Next generation
Client: Liteyear Golf
Year: 2024
Our Role: Branding
Liteyear Golf is a brand designed to inspire and empower the next generation of golfers. The main product, a light-weight, high-quality steel golf club, is designed and sized for smaller humans. The branding brings fun into the sport, with an outerspace, out-of-this-world visual identity, with a humorous and enthusiastic touch. The brand mascot, Cosmo the astronaut, ties the brand together with his fun badges and icons.
DESIGN FOR CHILDREN
Cosmo the mascot is designed to connect children to the Liteyear Golf brand, acting as a non-adult figurehead who shows kids it’s ok to be new to golf.
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