Supplement Packaging Design
Client: Eight Sleep
Year: 2025
Our Role: Packaging Design
We worked with Eight Sleep, a health and wellness company, on packaging design for their Sleep Elixir, Jet Lag, and Sleep Elixir Plus supplement line. The packaging design is an extension of the Eight Sleep health and wellness product line–science-backed and technology driven. Eight Sleep is able to continuously improve and optimize the supplements using data.
Sleep Supplement Packaging
For the Sleep Elixir supplement packaging design, we explored several materials for the jar, and ended up with a matte glass with a frosted effect to communicate a premium product. We incorporated little details, like a subtle glossy “8” icon on the lid, to add to the user experience.
Travel Supplement Packaging
Jet Lag is clinically-backed, so it was crucial the supplement packaging contained clear instructions for pill usage.
There are also multiple design elements that create flexibility, such as the sachets within the primary packaging. The bag is also resealable, so the product stays fresh and effective.
Unboxing Experience
The DTC packaging and unboxing experience for the supplement line are straightforward and sleek, with Eight Sleep’s number 8 icon on the lid of a black box. A simple message, “Great sleep starts before bedtime,” can be found when opening the Sleep Elixir box. From there, the user’s eye travels down to the bottle, which is nestled in a custom compartment.
Photography courtesy of Eight Sleep and Leadoff Studio
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