Supplement Packaging Design
Client: Eight Sleep
Year: 2025
Our Role: Packaging Design
We partnered with Eight Sleep, an industry-leading health technology company, to develop premium packaging design for their Sleep Elixir, Jet Lag, and Sleep Elixir Plus supplement lines. The packaging solutions reflect a science-backed, data-driven wellness ecosystem—seamlessly aligning with Eight Sleep’s advanced sleep optimization platform.
Sleep Supplement Packaging
For the Sleep Elixir supplement packaging design, we conducted an in-depth material exploration to meet the expectations of a premium product. The final selection, a matte glass jar with a refined frosted finish, was chosen to signal luxury, clinical integrity, and category leadership within the competitive health and wellness market. We also integrated subtle yet eye-catching design details, including a glossy embossed “8” icon on the lid.
Travel Supplement Packaging
Eight Sleep’s Jet Lag supplement is clinically-backed, so it was crucial for the packaging design to prioritize clarity, compliance, and user guidance. Given the product’s science-driven formulation, we designed a packaging architecture that features easy to read dosage and usage instructions—supporting regulatory standards while reinforcing clinical credibility.
To enhance functionality and scalability, we incorporated modular design elements that create flexibility as new skus are added. Individually portioned sachets housed within the primary packaging enable precision dosing and portability, making it ideal for travel. The resealable outer bag preserves freshness and potency, protecting product efficacy.
Unboxing Experience
The DTC supplement packaging and unboxing experience for the sleep support line is designed to reflect a premium wellness product. Featuring Eight Sleep’s signature number 8 icon on a sleek black box, the packaging immediately communicates sophistication and trust. Upon opening the Sleep Elixir box, customers are greeted with the message, “Great sleep starts before bedtime,” reinforcing the brand’s commitment to proactive sleep health and holistic wellness. The supplement bottle is nestled in a custom insert, creating an elevated unboxing experience that enhances perceived value.
Photography courtesy of Eight Sleep and Leadoff Studio
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