Design Strategy for Brand Positioning

Client: Dame Products
Year: 2017
Our Role: Design Strategy

Leadoff Studio provided Dame Products with Design Strategy around color and trend forecasting. We put together specific color palettes for future product rollouts that worked to position the Dame Products brand as an innovator in the Sexual Wellness space as it expanded its product line.

Color strategy was critical in establishing Dame Products as a leader in the growing Health and Wellness industry, and not just another vibrator company. Design Strategy around color roll outs became a blueprint for Dame as they released more products over the following years.