Dog Leash Design
Client: Jooni Dog
Year: 2025
Our Role: Industrial Design, Design Strategy, Engineering, Manufacturing
Jooni Dog came to Leadoff Studio to design a safety dog leash that consists of a hybrid between a rope leash and standard retractable leash. Owners can pull their dog closer in an instant, giving them more control of their dog.
Peter Bae, Jooni Dog’s founder, is an MTA bus driver who experienced a tragic accident with a family dog and a retractable leash. Since then, he set forth on a mission to make walks safer for dogs and their owners.
Reach out today to discuss your project.
