Modernizing the Experience of an Ancient Tradition

Client: THIS is a Toothbrush
Year: 2015
Our Role: Industrial Design, Mechanical Engineering, Product Development & Production

THIS came to Leadoff Studio with a mission: Modernizing the Miswak, an ancient and natural tool for brushing teeth. Through sketching, prototyping, and testing, Leadoff helped THIS evolve their initial idea into the Cutter Case product. We helped the start up take their idea from mock-up into a beautiful, functional, product that is currently available in the Middle East, Asia and UK. We helped THIS create their bilingual packaging design as well. Our industrial design and structural packaging work for THIS earned a Dieline Award in the Personal Care category.